EVENT MARKETING NEWS: B2B Marketing publishes new Online Events Best Practice Guide

B2B Marketing has released its latest Best Practice Guide on online events.

The Online Events Best Practice Guide is designed to help B2B marketers to best utilise online events, and the associated technology, to achieve different marketing objectives.

It provides detailed insight and expertise from leading industry figures on areas such as webinars, webcasts and virtual conferences. Objectives for online event usage, audiences, marketing strategy, driving leads, presenting solutions, online event design and selecting the right platform are also explored in detail.

B2B marketers can use the report to improve online event planning and management to meet their marketing objectives. The guide is a key resource for marketing directors, heads of interactive/online marketing, heads of marketing, vice presidents of marketing, digital marketing managers, marketing communications managers, events marketing managers, as well as anyone involved in using email as a key communications platform.