EVENT MARKETING NEWS: The BMA launches international roadshow
The B2B professional body, the Business Marketing Association (BMA) has announced a seven-stop international event roadshow to celebrate its 90th anniversary.
The ‘Go and grow’ roadshow series, aimed at B2B marketers, will begin in Bejing on 17 May and will focus on marketing integration and mobile marketing among other key industry issues. The event series includes the BMA’s annual international conference in Chicago and will stop in another five cities across Europe, China and the United States.
‘Go and grow’ is the BMA’s first international event and is designed to expand the company’s reach.
Al Maag, 2011-12 national BMA chairman and chief communications officer of Avnet, said, “We are excited to usher in the next era of BMA with the launch of the organisation’s first international roadshow to further engage marketing professionals around the world. We are committed to professional and career development at all levels, and we encourage all B2B marketers to attend.”