EVENT MARKETING NEWS: Internal and supplier exhibitions on the up

Exhibition design and build company Priority Exhibitions has seen a growth in internal and supplier events, indicating businesses are focusing on building internal relationships.

The trend highlights the need to maintain strong relationships with more than just the end customer. Matt Beirne Assistant Buyer at B&Q recently ran an internal exhibition with Mark Group, one of its suppliers.

Beirne said “Investing in our supplier relationships is important because our staff must be knowledgeable and understand complex technical processes. B&Q always invests in experienced staff and trains our team to know our product lines inside out. Our internal exhibition is a key strategy in achieving this goal.”

Speaking about the trend, Louise Walters, chief executive of Priority Exhibitions said, “Internal supplier exhibitions are growing. Communicating a complex product proposition doesn’t stop once a listing is achieved or an account established. Many businesses are spending time and money on investing in their supply chain to ensure maximum benefit for both parties.”