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EVENT MARKETING NEWS: StartUp Britain launches B2B events calendar

StartUp Britain is launching a UK-wide B2B events calendar due to launch on January 26 at the Department for Business, Innovation and Skills.

The campaign by entrepreneurs for entrepreneurs expects the calendar to become a key tool for many UK businesses. Not only is it being touted as a useful aggregate for business events, it’s being pushed as a marketing tool.

Businesses are being asked to submit details of their upcoming events – date, location, brief synopsis – to by Wednesday 11 January. These entries will make the printed version available on the launch day; other entries can be made online via the StartUp Britain website where the calendar will be hosted.