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EVENT MARKETING NEWS: TFM&A achieves record number of visitors

Technology For Marketing & Advertising (TFM&A) has revealed that its 2012 marketing event saw a six per cent visitor growth.

The marketing and advertising event, held at Earls Court 2 in London saw over 11,000 (pending ABC audit) marketing, media and advertising professionals walk through the doors of the two-day event.

Natasha Berrow, group event manager at TFM&A puts the success down to the adaptation of the programme that UBM has organised.

Berrow commented, “TFM&A has always been a broad marketing and advertising show covering everything from data and CRM to digital, but over the last two years we have redefined the event content by launching two new, niche-focused shows alongside. Last year’s Online Advertising & Affiliate Expo launch provided a focused marketplace and networking environment for the online advertising community which was really well received by the industry.

Leading names on the keynote programme included Google, O2, IBM, Microsoft, eBay and Yahoo.