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EVENT NEWS: AOP B2B event returns for second year

The Association of Online Publishers (AOP) is hosting its annual B2B Media and Marketing summit on 12 March.

Examining how social media and digital publishing fits B2B marketing models today, as well in the future, the day will include best practice sessions on for content marketing, lead generation, paid content models, tablet strategy and the evolution of data analytics.

Guest speakers will include representatives from global players such as Caterpillar, HSBC, Microsoft, Siemens, and the Publicis Groupe.

The future of B2B media and marketing will be debated by Marco Bertozzi, executive managing director, EMEA, of Publicis Groupe’s VivaKi, Stuart Giddings of Carat Enterprise and Tim Potter, from Centaur.

The summit will be held at etc Venues, 200 Aldersgate St Paul's, London EC1A 4HD.

Break out session will allow delegates to tailor their agendas. And all delegates are able to bring one guest free of charge.