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Facebook to force advertising on ad-blocking users

Facebook has announced it will start forcing ads onto its website, even if ad-blocking software is in place.

The changes will be implemented on the social media network’s desktop website, with Facebook assuring users ads will be personalised and relevant to them.

In a blog post announcing the changes, Facebook commented: “When they’re relevant and well-made, ads can be useful, helping us find new products and services and introducing us to new experiences – like an ad that shows you your favorite band is coming to town or an amazing airline deal to a tropical vacation.

“But because ads don’t always work this way, many people have started avoiding certain websites or apps, or using ad blocking software to stop seeing bad ads. These have been the best options to date.”

Usage of ad-blocking tools among British adults has risen from 18 per cent to 22 per cent since October 2015, and is most common among 18-24 year-olds (47 per cent).

The increase is even steeper in the US, with 69.8 million people predicted to deploy ad blocker software this year, representing a 34 per cent surge from 2015.

The same research also predicted this would swell another 24 per cent to over 86 million American users by 2017.

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Facebook to force advertising on ad blocking users