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Facebook launches full-screen mobile Canvas ads

Facebook has launched its new Canvas ads feature, which almost instantly loads mobile ads in-app and in full-screen mode.

The feature will allow ads to automatically open in full-screen when a user taps it on their timeline.

Rolled out across Android and iOS devices, Facebook claims it allows ads to load 10 times faster than the standard mobile web.

Advertisers can build ads using a variety of videos, images, text and call-to-action buttons.

The new tool has the potential to help B2B companies tell their brand story in a more immersive way.

Chris Jones, head of creative technology, Facebook Creative Shop, commented: “We made the creative community a priority when we designed and built Canvas.

“It’s a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people.”