Fujitsu launches data-inspired campaign to target business customers

Fujitsu - Digital Transformations

Fujitsu has launched a new global campaign in an effort to demonstrate how its products and services can help harness the power of data.

Using the tagline ‘Shaping tomorrow with you’, the campaign features an online film showcasing different industries implementing Fujitsu technology.

Interestingly, the film was shot live, in-camera and released without any post-production.

To achieve this, the film’s creators mcgarrybowen and Found Studio used 3D projection mapping and holographic technologies to transform a white set into a series of live-action scenarios.

Jane Briers, creative director at mcgarrybowen London, said: "We had a real opportunity to make the medium of projections part of the message itself, and bring to life the theme of 'digital transformation' in a way that had never been attempted before.”

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