Gender pay gap exposed in B2B marketing

B2B Marketing's first ever Salary Survey has revealed there remains a considerable gender pay gap in the industry.

The research, based on responses from over 500 B2B marketers, shows the average female B2B marketing salary is £45,000 per annum, while the average salary for male marketers is £52,000. 

Although women are well represented in the industry - 55 per cent of marketing heads and 68 per cent of marketing managers are female - women continue to earn less than their male peers. 

The report also shows that although there is little difference between the most junior marketers' salaries, with both men and women earning approximately £33,000, the gap is much bigger when it comes to board-level marketers, with female board-level marketers earning on average £25,000 less than their male counterparts. 

Danielle Howe, reports editor at B2B Marketing, said: "While we know it's not just the B2B marketing sector that has a noticeable gender pay gap, it's disappointing to see this is still an issue in 2016. It's also surprising, particularly given the fact our research also shows the majority of marketers are actually women.

"Everyone working in the B2B marketing industry has a responsibility to make sure this gap disappears in the years to come."

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B2B Marketing's Salary Survey 2016-17 is a groundbreaking piece of research, placing B2B marketing salaries under the spotlight. The report, produced in partnership with B2B market research specialist Circle Research, compares salaries according to job role, gender and industry, and examines the B2B job market. The report is available for free to premium members, and can be purchased by non-members.