Google unveils ‘Google for Work’
Google Enterprise – the search giant’s business cloud suite – has been renamed ‘Google for Work’.
The rebrand was announced at Google’s San Francisco offices yesterday, and represents a firming up of its presence in the enterprise space.
Explaining the relaunch in a blog post, Eric Schmidt, executive chairman at Google, said: ‘We never set out to create a traditional “enterprise” business—we wanted to create a new way of doing work.
‘So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work. When we use the tools that make our lives easier, Google Apps, Maps, Search, Chrome, Android, Cloud Platform and more, work gets better.’