Gravity Global acquires agency Further Digital Marketing

Gravity Global has acquired Further Digital Marketing, an agency firm with expertise in data analysis, content marketing and SEO.

Further aims to strengthen Gravity’s exisiting specialism including organic search, content marketing, and digital performance analysis.

Gravity Global serves clients around the world that face business issues by developing its brand and delivering marketing campaigns. Norwich-based Further and its 35 employees will coordinate with Gravity Global's London office over the next few months to focus on performance marketing and digital capabilities. Earlier this year, the company acquired JJ Marketing.

Mark Lethbridge, Gravity’s chief executive, said: “We want to enable clients and their in-house marketing teams to go to one agency with all of the skill-sets and expertise to deliver truly connected customer experiences that are effective, efficient and drive accelerated performance across the entire marketing and sales value chain. The acquisition of Further strengthens a critical part of this strategy.”

Gravity Global was shortlisted a record of 14 times for the B2B Marketing Awards 2019 across 11 categories, including Best use of creative, Best international campaign, and B2B marketing communications agency of the year. 

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