Gravity Global launches new B2B brand consultancy

Gravity Global, the B2B marketing communications company, has launched a new B2B brand consultancy with offices in 12 cities.

BrandingBusiness' global clients include Cisco, ConvaTec, Elsevier, GE Capital, Huawei, Integro, Merrill Lynch, Saint Gobain, Sage and Skillsoft.

Mark Lethbridge, Gravity Global CEO and a founding partner of BrandingBusiness, said: "BrandingBusiness brings a new dimension in brand strategy - a combination of deep sector knowledge and experience combined with technology-based tools and analytics delivering insights and evidence that clients have never had access to before. It puts real power in the hands of marketers. We are thrilled to be part of the global team."

Ryan Rieches, founding partner based in the US, added: "Two critical issues faced by B2B organisations today are the increasing disconnect between business strategy and the brand, and the challenge of finding sustainable competitive advantage. 

"Companies are looking for proof-based brand strategy development backed with evidence of anticipated commercial returns. The creation of BrandingBusiness Global represents a key step in our ability to provide B2B clients worldwide with the evidence-based brand building tools to drive sustainable growth."