INBOUND MARKETING NEWS: SMEs not doing enough marketing
British SMEs admit not being able to carry out the amount of marketing they’d ideally like, according to new research from the Centre for Economics and Business Research (CEBR).
The report, put together by Pitney Bowes, suggests the SME sector is missing out on £122 billion of sales by not engaging in sufficient marketing activity.
Unsurprisingly, ‘time’ and ‘money’ were cited as the main two stumbling blocks in SME marketing activity.
Respondents to the research acknowledged the value of marketing, with 77 per cent regarding it as ‘important to the success of their business,' but a third rated their own marketing efforts at only 5/10.
Ryan Higginson, vice president digital channel Europe, at Pitney Bowes says, "There is a great opportunity for savvy SMEs to grab a slice of the £122 billion but to do so they must look for ways to embrace every sales opportunity and maximise profit.”