INDUSTRY NEWS: ICO to release cookie guidance

The Information Commissioner’s Office has stated that it will be issuing guidance on complying with the new EU ePrivacy Directive ahead of the 26 May deadline.

Dave Evans of the Information Commissioner’s Office, said, “Clearly, there are still some gaps in knowledge about cookie law and, in particular, what advertisers can actually do on a practical level to remain compliant.

“But there are also some excellent examples of companies which have met the challenge of cookie law compliance head on and we wanted to capture those experiences and allow others to benefit from them.”

B2B Marketing published a comprehensive best practice guide on the Directive back in March. It is available in our Research and Reports section.