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Instagram launches Boomerang video app

Instagram has launched a new app called Boomerang to help users create quick and action-packed videos.

The app takes a burst of photos and stitches them together into a mini video that plays forward and backwards in a loop in a similar style to a gif.

Videos can be captured in landscape and portrait and does not require an Instagram login to use.

With video apps such as Vine and Apple’s Live Photos feature already a staple for many marketers, Instagram is aiming to push the boundaries of visual communication.

In a blog post announcing the launch last week, Instagram commented: “Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air.

“Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again.”

Introducing Boomerang from Instagram