INTEGRATED MARKETING NEWS: The Crocodile appointed to lead global EMC account

Integrated marketing agency, The Crocodile has won the global campaign development in IT transformation and big data account for information management company EMC Corporation.

EMC’s campaign brief detailed a fully integrated results-based approach through the use of digital, social media, email and direct mail channels to generate sales qualification via an internal CRM platform.

Explaining why they won the pitch, The Crocodile’s founding partner and managing director, Adam Wooff, said, "We bring informed strategic focus and cut-through creativity to the table, along with a clear perspective on the mix of activities that will genuinely impact the buying behaviour of EMC's customers and prospects. These days there's simply no room for tokenistic marketing - anything we do has to prove relevance, tie in to sales activity and make a measurable contribution."