INTEGRATED MARKETING NEWS: Cross-channel marketing on the up
The vast majority of UK marketers recognise the importance of an integrated approach, according to research published by Responsys.
Ninty-six per cent of respondents stated they conducted cross-channel marketing, while 76 per cent reported that they considered mobile, social and web responsibilities to be part of their job descriptions.
The findings, though perhaps not particularly surprising, suggest that marketing as a whole is now fully aware of the digital terrain in which it must now operate.
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