INTEGRATED MARKETING NEWS: Experian Marketing Services acquires Conversen
Interaction management technology specialist Conversen has been acquired by Experian Marketing Services.
Matt Seeley, president of Experian Marketing Services. "The acquisition of Conversen aligns with our commitment to invest aggressively in cross-channel marketing and complements our powerful suite of customer-centric marketing services that better connect our clients with their customers.
“We fully expect this acquisition to have a tremendous and immediate, positive impact on our clients' programmes."