INTEGRATED MARKETING NEWS: FT launches global campaign
The Financial Times’ new global marketing campaign encompasses print, online, television and outdoor elements.
The campaign, designed to reinforce the FT’s standing as a source of reliable financial content, offers non-subscribers the opportunity to trial a four-week subscription for free.
Caroline Halliwell, director of brand and B2B marketing for the FT, said: “The challenging and uncertain economic climate continues to generate an even greater demand for the FT’s expert news and commentary around the world.
“This new marketing campaign reflects how the FT’s unrivalled network of journalists continues to answer this call by providing essential international coverage of the most pressing issues of the day.”