INTEGRATED MARKETING NEWS: YouTube rolls out edit functionality

YouTube just made it easier to include professional quality video as part of the marketing mix.

Thanks to newly launched functionality, people uploading videos to the site will be able to stabilise hand-held footage, rotate videos and change colour and contrast settings.

There is also an ‘I’m feeling lucky’ button for quick colour correction.

Read YouTube software engineer John Gregg’s recent blog post for further details about the new features.