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INTERNATIONAL MARKETING: FedEx Express reaches out to SMEs

FedEx Express has launched the next phase of its HALO advertising initiative, started last year, with an international campaign using its employees at the centre.

The ‘FedEx. Solutions powered by people’ campaign is aimed at SMEs in Brazil, Canada, China, Germany, India, Mexico, Japan and South Korea. By using employees in its print and online adverts the logistics company is hoping SMEs, who it says also have committed team members, will relate to it.

“We understand logistics is nothing without teamwork and this campaign aims to showcase the people whose enthusiasm and expertise powers our international networks, infrastructure, technology and processes.” said Raj Subramaniam, senior vice president, global marketing at FedEx Services.