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INTERNATIONAL NEWS: Adobe appoint Banner to boost reach European reach

Creative agency Banner has been appointed by Adobe to deliver its European marketing campaigns.

Banner, which pitched against four other agencies, will be responsible for strategy, creative execution and the deployment of integrated marketing communications for Europe.

The year long contract will see the agency working across Adobe's full range of software products and market to customers, prospects and channel partners.

Naomi Newport, director, campaign and channel marketing, EMEA, Adobe said, "We were impressed by Banner's strategic approach to the pitch and their in-depth knowledge of our sector and target audiences. Ultimately, our decision to award Banner the business came down to their experience of building successful, integrated, multi-channel programmes across EMEA."