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INTERNATIONAL NEWS: Assurant Solutions appoints new European CMO

Insurance products provider, Assurant Solutions has appointed Jeff Unterreiner as its new chief marketing officer for the European businesses.

Unterreiner will be responsible for leading the sales and marketing activities in the UK, Ireland, Italy, Spain and Germany. He will be focusing on three key growth categories: wireless, extended warranty and creditor business.

Commenting on his appointment, Unterreiner says, “In addition to a focused approach to product lines, we will employ a very deliberate approach to prospects, ensuring we partner with those for whom we can deliver the most value, and ultimately benefit the end-consumer.”

Unterreiner previously served as vice president strategic business development at Assurant Solutions’ extended protection solutions division in Atlanta. He helped lead the company to expand its services both to the United States and international markets.

The appointment comes one year after Assurant Solutions introduced a new centralised European operating structure, to link the central management of its businesses in the UK, Ireland, Spain, Germany and Italy with a common infrastructure.