INTERNATIONAL NEWS: The FT launches interactive campaign in the US

The Financial Times has launched an interactive marketing campaign using video and 3D technology to engage its US and global audiences.

Found in the Vanderbilt Hall at Grand Central Terminal, the ‘FT Graphic World’ will see infographics and videos projected onto the walls. They will tell stories based on three topics in line with FT expertise; The US and global economy, the mobile technology revolution and the global recovery.

Touch sensitive floor mats will enable visitors to interact with the films. The films were created in collaboration with writer and designer David McCandless.

Speaking about the instalment McCandless said, “In an age of big data and complex financial systems, both effective storytelling and a global view are key to understanding what’s happening and what will happen next in international trends and the economy. With an unrivaled journalistic pedigree and a strong global perspective, the FT is a great partner for this endeavor, which marks the new direction for the data visualisation field.”