INTERNATIONAL NEWS: RedEye opens US office

Behavioural email specialist RedEye has opened its first office in the US, following its successful expansion to Germany.

The company’s New Jersey office has been set up in a bid to help American companies reverse their online shopping cart abandonments statistics.

Mark Patron, RedEye CEO said, “We are very excited about expanding our services to the US. RedEye has been using behavioural email to help clients improve conversion in the UK for 10 years.

“It is the best way to increase click-through and conversion rates resulting in a higher return on investment (ROI) for email marketing campaigns.”