INTERNATIONAL NEWS: Siemens targets filmmakers in sustainability campaign
Siemens has launched a campaign to highlight how technology can be used to increase sustainability.
The technology company is working with creative agency Zooppa to target professional and aspiring filmmakers. Siemens is seeking personal videos shot in HD from around the world about how innovations in technology can help build a more sustainable future.
The videos will be hosted on Zooppa’s localised websites in Brazil, Italy and the USA. They will be used by Siemens as part of its corporate marketing materials.