INTERNATIONAL NEWS: Y&R launches new global tech marketing practice
Seven Y&R agencies, including Banner, are to join forces and create a global technology marketing practice.
To be known as Tech.YR, the new organisation includes Banner, SicolaMartin, Y&R Business Communications Geneva, Y&R Singapore, Y&R Beijing, VML Brazil and VML.
The organisation adds to the growing number of global B2B agencies, including Gravity, BBN, Gyro, Centrigrade, Worldwide Partners.
David Sable, global CEO of Y&R, said, “Tech.Y&R allows any client with a technological, telecom or otherwise complex offering a unique and proven global network.
“We are offering them a global partner who understands how to turn complexities into compelling marketing.”