IT support company Dr Logic creates minimalist booklet to highlight credentials

IT consultancy Dr Logic has released a tongue-in-cheek promotional mailer to highlight the importance of enlisting specialist support.

Entitled ‘The logical conclusions of bad IT’, the booklet highlights the pitfalls encountered when not using IT support and the company’s credentials as a specialist.

In an attempt to bring fun into a serious industry topic, the booklet uses a light-hearted tone to tell short anecdotes about how employees’ IT has failed them.

Designed by agencies Smith & Milton and Reed Words, the simplistic style was chosen to appeal to the creative industries – Dr Logic’s primary client base.

Over 500 brochures were sent out to potential clients.

Roman Marszalek, owner of Dr Logic, said: “The team answered our brief splendidly. The end result is a highly creative, slightly tongue-in-cheek brochure, designed to grab attention in a busy creative environment. It has been a huge success and has been really well received.”