Kingpin rebrand as agency reaches adulthood
Kingpin has launched a rebrand and new website to celebrate it’s 21st birthday.
The rebrand attempts to show the human nature of the marketing agency which specialises in tech.
The new logo amalgamates the handwriting of James Foulkes and Mirza Fur, the founders of the company, while the imagery of the new website focuses on Kingpin staff in the work environment.
“At a time when the tech landscape continues to develop and transform at an ever-increasing speed we needed a new website that clearly represented what we offer and who Kingpin is as an agency it’s simple – end-to-end audience engagement,” said Fur.
The agency aimed for its rebrand to keep its founding values of integrity, respect, agility and strategy.
“It’s something we pride ourselves on and have instilled across the whole of our organisation as we’ve always believed the trust in Kingpin as an agency foundation of all our conversations and relationships,” added Fur. “This ethos has laid the foundation of our milestone 21-year rebrand which we felt doesn’t just represent us as a business, but also as a culture.”
Foulkes and Fur quit their jobs to set up the agency in 1997. Since then Kingpin has grown to have offices in London and San Francisco and a team of 28.
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