LinkedIn study reveals marketing skills are highly sought-after
LinkedIn has revealed the top 25 most in-demand skills during 2015, with marketing-related expertise featuring heavily on the shortlist.
Cloud and distributed computing, a new entry, was the hottest skill on the list, while statistical analysis and data mining dropped one place from 2014 to second.
Marketing campaign management and SEO/SEM marketing took third and fourth place respectively, while channel marketing rose four places to 16th.
The research aimed to answer the question ‘What skills are employers looking for?’ and analysed hiring and recruiting activity on LinkedIn throughout 2015.
In a company blog, LinkedIn commented: "We noticed that companies were still recruiting and hiring for these skills well into the final months of 2015, so we expect these skills will remain in-demand in the early part of 2016.
"This means if you have one or more of these skills, you’re likely to continue getting interest from recruiters in the new year."