Lloyd’s List goes all-digital
The world's oldest business magazine Lloyd’s List has become a totally digital service, following a final commemorative print edition.
Launched in 1734, the insurance magazine dedicated to the shipping and maritime industry has decided to stop printing to focus on its digital channels. The brand's website will ensure shipping professionals receive instant updates and snapshots of the industry both on desktop and mobile.
Richard Meade, editor of Lloyd’s List, said: “The web provides a kind of proximity that paper can never manage. It takes time to get an edition to the printing house and, while those presses groan, new developments emerge that can change the character of the information.
“As it happens, the digital world has allowed information users to leapfrog that asymmetry and return to the kind of proximity offered by [Edward] Lloyd and his coffee shop, where a community of like-minded practitioners clustered in search of the information that would make — or save — them money.
“Lloyd’s List is merely continuing this tradition, with a digital twist.”
In the future Lloyd’s List plan to expand its digital platforms to offer more in-depth analysis, online tools and accurate intelligence.