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Manchester City sign Astra

Manchester City FC has announced its partnership with Indonesian automotive component business Astra Otoparts.

The announcement means Astra Otoparts will join big name B2B brands such as SAP, Hays and Etisalat as official partners of the club.

Astra Otoparts and Manchester City will collaborate on digital and television advertising, competitions and co-branded merchandise.

Yusak Kristian, director of Astra Otoparts said: “Football is a favourite sport for many people in Indonesia, regardless of age or demographic.

“Therefore, having a partnership with Manchester City will allow us to get closer to our potential customers and to strengthen our commitment to globally introducing our brands, ASPIRA and GS Astra.”