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Marketing agency Hallam Internet rebrands to reflect ‘changing digital landscape’

Digital marketing agency Hallam Internet has rebranded, overhauling its logo, website and brand identity.

The company, which has worked with clients including manufacturer First Fence, access platform provider AFI Resale, and the United Nations, has also changed its name to Hallam to better reflect how the agency is referred to by clients.

The name is matched with a new slogan, 'Thrive online', which aims to sum up what the agency can deliver to its clients. The new brand identity includes a new device, which explains the company's approach to the process, called the ‘Tricon’ (pictured below).

Stuart Ross, MD at Hallam, explained: “Each side of the Tricon represents a part of the simple mantra that underpins our core strategy: Think. Act. Improve.”

Hallam's new brand identity

Rebrand follows revenue growth

Hallam, which was founded by Susan Hallam, has specialised in digital marketing services for nearly 20 years. The transformation follows a successful period for the agency, achieving 20% year-on-year revenue growth in 2018 and anticipating a 50% increase in jobs in the next few years.

The agency was ranked 50 in the B2B Marketing Agencies Benchmarking Report 2019 league table of the UK's top 95 marcomms agencies.

The rebrand also includes a new website, built by the agency’s in-house team. The website will continue to be a repository of digital marketing tips and guidance, with Hallam’s experts sharing their knowledge to help businesses improve their digital marketing operations.

Stuart said: “In the fast-paced world of digital marketing, those who don’t respond to industry changes and emerging technologies will ultimately fall behind. Our rebrand highlights our commitment to innovation and helping our clients to harness the power of digital and deliver transformational results."

The B2B Marketing UK Agencies Benchmarking Report 2019

This year's league table features a record-breaking 95 agencies, and is chock-full of analysis, commentary and interview with the agencies themselves and on the state of the market.

Found out the UK's top B2B marketing agencies

The B2B Marketing UK Agencies Benchmarking Report 2019