MARKETING AUTOMATION NEWS: Act-On Software revenue grows 405 per cent YoY

Marketing automation service provider Act-On Software has reported a 405 per cent increase year-on-year in annual revenue.

The results for Q4 2011, also saw Act-On gain 171 new customers and increase its employee count by more than 600 per cent YoY.

Raghu Raghavan, founder and CEO of Act-On Software said the company has had a “breakout” year. He said, “These fantastic results validate our unique approach to marketing automation, and our single-minded focus on delivering the experience that marketers really need. We are now widely recognised as one of the leaders within the marketing automation industry.”