MARKETING AUTOMATION NEWS: B2B Marketing launches automation technology guide

The launch of a new in-depth report from B2B Marketing will help B2B marketers adopt more effective and measurable techniques in the field of marketing automation.

The Marketing Automation Technology Evaluation Guide is designed to help marketers understand, select and utilise automation to improve and integrate analytics, allowing the ability to automate marketing tasks, messages and provide sales with better, timelier leads.

The guide is designed for use by anyone seeking to implement a marketing automation platform, either at the initial scoping phase, or at the procurement phase. It provides companies with key data in a highly accessible format and offers direct comparison between different supplier platforms, focusing on functionality, implementation considerations and pricing.

Twelve leading marketing automation vendors are featured in this report, offering solutions ranging from high-end enterprise-level platforms, to more simplistic solutions targeted at SMEs. The vendors featured are:

  • Aprimo
  • Eloqua
  • eTrigue
  • Hubspot
  • Itimis
  • Loopfuse
  • Manticore Technology
  • Marketo
  • Neoland
  • Pardot
  • Profunnel
  • Silverpop

β€œMarketing automation will unquestionably prove to be a critical technology enabling the on-going transformation of B2B marketing,” comments Joel Harrison, editor of B2B Marketing, β€œand this guide provides essential new insights for those seeking to implement it.”

Download the free executive summary now