MARKETING AUTOMATION NEWS: B2B Marketing publishes new best practice guide

B2B Marketing has released its latest Best Practice Guide on marketing automation.

The Marketing Automation Best Practice Guide is designed to help B2B marketers understand the platform landscape, and utilise the enormous potential marketing automation for their organisation.

It provides detailed insight and expertise from leading industry figures on areas such as lead scoring and lead recycling, data management and collection, reporting and analytics.

The best practice guide examines how to build a business case to get buy-in from the board, platform selection, challenges B2B marketers are likely to face and how to deal with them, implementing processes and making the technology work. It is a key resource for marketing directors, heads of marketing, managing directors, marketing managers, sales and marketing directors, procurement and finance professionals involved in the technology purchase process, and anyone else looking to implement a marketing automation strategy.

Download the key findings and report now.