MARKETING AUTOMATION NEWS: CleverTouch and Pipedream merge

CleverTouch and Pipedream have merged, creating Eurpoe’s largest independent marketing automation (MA) consultancy.

Pipedream, an MA value-added reseller, was acquired by CleverTouch and the pair now boast a client count of over 100 organisations.

Adam Sharp, group MD and founder of CleverTouch, said, “This agreement reinforces the fact that truly effective MA deployments need services and ongoing support as the products evolve.

“Pipedream clients will now benefit from the value-added services we provide our customers, as they demand more sophisticated deployments, or connected infrastructures.”