MARKETING AUTOMATION NEWS: Eloqua adds ads to platform

Eloqua has bolstered its offering by allowing marketers to manage their display ads from its automation platform.

With the addition of Eloqua AdFocus, users will be able to create automation campaigns that encompass email, web, social and display advertising.

Steve Woods, CTO at Eloqua, said, “Today's modern marketers face the ongoing challenge of interacting with buyers using multitouch, multichannel campaigns. Eloqua AdFocus is a crucial next step for the industry, creating a cohesive way to add the paid media channel, all in a single platform. Marketers can now more effectively manage the paid channel within their marketing mix.”

The announcement ties in with news that internet and mobile ad spend have increased to a six month high of £2.59 billion.