MARKETING AUTOMATION NEWS: Eloqua collaborates with Salesforce Chatter

Eloqua has added a social element to automation by collaborating with Salesforce Chatter.

The enterprise social media network will be embedded inside Eloqua’s marketing automation platform with the aim of increasing productivity and effectiveness.

Joe Payne, CEO of Eloqua, said, “CMOs are recognising social as an essential strategy to succeed in the Facebook era. Embedding Salesforce Chatter inside our leading marketing automation solution will allow people to collaborate like never before on marketing processes and close the gap between sales and marketing.”