MARKETING AUTOMATION NEWS: Eloqua launches B2B AppCloud

Eloqua has announced the launch of its cloud based online market place for B2B applications, Eloqua AppCloud.

Its AppCloud is designed to be a hub for B2B applications that connect with Eloqua’s Revenue Performance Management (RPM) platform. Marketers will be able to browse, evaluate and integrate applications with Eloqua’s hosted platform.

Joe Payne, CEO of Eloqua, said, “With Eloqua AppCloud, marketing and sales professionals can see and analyse buyer behavior across a wide array of leading application developers. Armed with this deep level of intelligence, companies can act more nimbly and drive dramatic revenue growth.”

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