MARKETING AUTOMATION NEWS: Eloqua launches Revenue Suite
Marketing automation giant Eloqua, has launched Eloqua Revenue Suite; designed to help increase revenue and accurately predict future growth.
Using dashboards and real-time benchmarking data, businesses can track, analyse and increase growth through the revenue cycle. The tool will measure conversion, velocity, reach, value, and return, enabling marketers to trend the metrics over time and apply marketing and sales best practices to continually optimise their processes.
Joe Payne, CEO of Eloqua said, “These applications and dashboards give the C-level the ability to see the impact their sales and marketing strategy is having on revenue. We not only literally wrote the book on revenue-centric marketing, we are now delivering the tools to make this vision a reality.”
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