MARKETING AUTOMATION NEWS: Eloqua ‘number one’ marketing platform
Eloqua has been judged the number one marketing automation platform (MAP) provider according to research carried out by Sirius Decisions.
Marketo came in at second place, with Aprimo in third.
A total of 12 companies participated in the study and were judged in nine different areas, including functionality, user experience and vendor strength, and were given a unified score out of 15.
In the top spot, Eloqua scored 12.8, with Marketo scoring 12.6 and Aprimo 12.5.