MARKETING AUTOMATION NEWS: ExactTarget acquires Pardot

ExactTarget has acquired marketing automation specialist Pardot, as well as web personalisation provider iGoDigital.

The deals, confirmed by Scott Dorsey, ExactTarget’s CEO, on his company blog sees the company’s B2B offering boosted substantially.

He said, “It is a historic day for ExactTarget.

“We've grown our family by more than 150 employees, significantly expanded our software products and set a vision to redefine marketing automation and power the personalised web.”

Learn more about the deals.