MARKETING AUTOMATION NEWS: Manticore and Aprimo update marketing tools

Integrated, on-demand marketing software solutions firm Aprimo has launched a new mobile tool which will allow marketers to manage campaigns, activities and reports created with Aprimo Marketing Studio from their smartphone device, including iPhone, iPad, BlackBerry and Droid devices.

The tool will allow marketers to access and approve digital and creative content, pull reports and access crucial customer data and digital profiles on the go.

Aprimo Mobile features include visitor monitoring, approval function, access to assets and a report execution function.

Meanwhile marketing automation solutions provider Manticore has upgraded its Manticore Technology product with over 40 additional features and enhancements.

The platform will now includes a drag-and-drop functaion to allow users to build emails and landing pages and integration with custom objects.

The drag-and-drop editors will enable B2B marketers to more easily build emails and landing pages, minimizing the need for expensive development resources.

Integration with custom objects hopes to enable companies with more sophisticated deployments to more tightly integrate marketing automation with their CRM platform, increasing sales and marketing alignment.