MARKETING AUTOMATION NEWS: Marketo acquires Crowd Factory
The latest social acquisition in the world of marketing automation comes in the guise of Marketo’s deal to take over social campaign management platform Crowd Factory.
Marketo is aiming to create a solution that allows marketers to make social ‘an integrated and integral part of every online marketing initiative’.
Phil Fernandez, president and CEO of Marketo, said, “By combining Crowd Factory with Marketo, marketing professionals can finally use integrated social campaigns to boost the reach and impact of every marketing initiative they undertake – at every step in the customer lifecycle.
"Since releasing our first products four years ago, Marketo’s innovation has repeatedly reset the standard for marketing solutions, and we’re thrilled to do it again with this revolutionary development in social marketing automation.”