MARKETING AUTOMATION NEWS: Marketo announces impressive Spark uptake

Marketo has revealed its Spark product has earned an impressive adoption rate among small businesses.

With a growth rate of 110 per cent month-on-month since its launch back in September, this adoption shows a willingness among small businesses to seek the competitive advantages offered by marketing automation.  

The company claims it now has over 100 customers using the product.

Bill Binch, senior VP of sales at Marketo, said, “The amazing thing about Spark is that customers are buying it fast, in a sales cycle that is less than one week.

“This is a huge testament to the trust and confidence that the market has placed in Marketo’s leadership.”