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MARKETING AUTOMATION NEWS: Marketo gains $50 million investment

Provider of revenue performance management (RPM) technology Marketo has secured $50 million in new venture funding.

Marketo says that the investment from Battery Ventures will be used to further its ‘aggressive’ growth strategy.

The company’s RPM technology helps businesses maximise marketing automation and lead nurturing by optimising interactions with buyers across the entire revenue cycle and accelerates predictable revenue growth.

Phil Fernandez, co-founder and CEO of Marketo, welcomed Battery Ventures as an investor, “This new investment gives us a war chest in excess of $70 million. We plan to use these funds aggressively to expand our award-winning product suite, further extend our global reach and look beyond our four walls to complement our own innovation engine.

“This investment validates our vision – and success – in building a platform to dramatically speed the way any company can grow revenue.”