MARKETING AUTOMATION NEWS: Marketo launches marketing ecosystem

Cloud-based marketing software provider Marketo has unveiled LaunchPoint, an ecosystem of marketing solutions.

Going live with 65 products, including tools for online advertising, email, events, social media and content marketing, LaunchPoint is designed to provide Marketo customers with a one-stop shop for their marketing needs.

Robin Bordoli, VP partner ecosystem at Marketo, said, “At Marketo, we are laser-focused on meeting today’s marketing imperatives of engaging and selling to buyers wherever they may be. With LaunchPoint, we’ve completely re-thought the idea of what a marketing ecosystem is and how it can successfully serve these demands.

“Marketers now have one complete place to discover, learn, and try the most trusted solutions they need to drive revenue.”