MARKETING AUTOMATION NEWS: Marketo looks to spark SME marketing

Small businesses are able to take advantage of the benefits of marketing automation, thanks to the launch of Marketo’s new Spark product.

With functionality and price points designed specifically for SMEs, Spark aims to help small businesses take a more holistic view of their marketing activities.

Phil Fernandez, CEO and president, Marketo, says, “Millions of small businesses don’t have the time or technology needed to truly spark rapid growth. The things that really grow their business – like marketing efficiently and finding solid leads – never move off their to-do lists.

“Spark is built just for smaller organisations. We wanted to empower these emerging businesses with the one tool they’ll need to drive revenue – and access to marketing expertise – to give them the freedom to get back to what’s most important: running their businesses.”

Learn more about Spark